In 1983 Jeff started the process of computerizing the chain of stores “Inventory Control” and “Point of Sale” terminals. Scotti’s was on the cutting edge of technology and that prepared the stores for a major growth in the industry. It was during this time that Jeff became a pioneer in what was to become known as “Viral Marketing” “We collected as many customer’s names and addresses in our database, then we moved onto FAX numbers. We would fax out concert and new release announcements to thousands of customers. Our Garden State Arts Center fax would get forwarded all over the East Coast. We started collecting email addresses as Dave Matthews came onto the music scene. Our weekly email was opened by millions of users a year. “One of our greatest successes was an all out effort to make a special event for the band From Good Homes on RCA records. I had a team of high school kids working electronic bulletin boards, email lists and more. We may have put together the first “Viral Marketing Teams” in the country. We were able to repeat this feat many times over with other bands such as Guster and more.” – Jeff Scotti Jeff was a weekly contributor on WDHA 105.5 FM radio for 14 years discussing the weeks new releases and concert news live on the air.