Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising both have their place in promoting your business.

1. It has been our experience that to have an effective your PPC advertising campaign you must first make sure your website is properly optimized (SEO) to your Advertising campaign. If the keywords that you use in your Pay Per Click campaign are not the same keywords that your website is optimized for you will end up wasting your money, and you won’t see the results that you want.
2. Pay Per Click is an immediate advertising campaign that is only running while you are paying for it. An SEO campaign may take a few months to take effect, but it is working 24 hours a day 365 days a year.
3. SEO campaigns get stronger and cover more area the longer you run them. PPC campaigns end when you stop paying.

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