What does an SEO company do?

Search Engine Optimization is one of those things that seems like you can do it yourself. Yes, you can also cut your hair, but it may not come out like you planned. A local search engine experts like ScottiDesign can do the work for you so you can spend your time taking care of your customers and clients.
Search engine tricks don’t work anymore. There used to be a lot of tricks like list every town in your state or repeat a keyword 1,000 time in white tex on a page. None of these tricks work anymore and in most cases they work against you. Any SEO trick we can come up with Google has already figured it out. If someone tells you they have a special SEO strategy that no one else has ever heard of, don’t believe them.
Improving your search engine results now comes down to hard work and putting in the hours to promote your website and business.
Four steps to better search engine results
1-Keyword Research
We will research industry specific keywords and key phrases to find those that will bring the most value to your business. Each keyword is closely analyzed based on monthly search volume, overall competition, trends, and buyer’s intent. We also understand that you are the expert in your field and know your customers. This is a valuable insight that we don’t take for granted, and will incorporate this into our research as well.
2-URL Targeting
We know the importance of building a healthy and natural link portfolio. Each keyword will be strategically assigned to the most relevant page(s) to ensure its growth.
3-On-site Optimization
Once the pages are chosen, we will help to implement on-site changes that will affect both your search engine placement and click-through rates.
4-High-Quality Link Building
A majority of our work is focused on off-site link building. This is essential in building credibility and value for your website. Each link is strategically placed on industry-specific websites and surrounded by quality content written by our professional team of writers. We follow the most current standards to ensure a natural link portfolio and divide this work throughout a variety of link building actions to build trust in your website. This can include tasks ranging from directory link building and social bookmarking to in-depth blog, article submissions, and more.
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